All these "atmospheric shooters". Yes, the graphics are great, controls are tight, blah blah blah. "Look, one of your comrades was killed by a gigantic alien robot thing, RIGHT IN FRONT OF YOU! And it wasn't even a cutscene!" I don't care. Do something interesting or original. And by that I don't mean invent a new cover-system. The entire shooter genre has turned into the f****** Madden series, which also could not possibly die hard enough to satisfy my bloodlust.
Gears of War, Halo, Killzone, Resistance, Far Cry, Crysis, whatever. I'm talking about all of them because they're all miserably guilty.