1. Emotional pleas to the heartstrings of humans by creating personal and relatable icons tease out more cashmonies than appealing to the rational and mathematical statistics of efficacy. Surprise. e.g., Saving the starving African kid will pull out a million dollars, whereas advocating support for the mass production of malaria-ridding vaccines that save numbers of numbers will pull out $50k. Nouns and figures here are representative only. 2. Compelling people to donate doesn't necessarily mean more dollars are donated overall; in reality, people often feel that they have "done their part" and do not donate to other charities. This effectively means that whichever cause tugs on your soft heart the most effectively is indirectly redirecting funds from other charities you might donate to towards their own pot. e.g., I love curing malaria, but this African kid is so poor and helpless and Africa. so I need to donate $10 to save his life and provide rice for his family. What was that about malaria? I don't know those people. Who's even affected by malaria anymore? I'm not saying we're terrible people, but depending on your outlook, we could be really terrible people. There are large discussions regarding altruism out there, and what the best method is for a) conducting your life in a way that is in accordance with altruism; and b) in the meantime, choosing the most efficient/effective charities to support. You don't have to be into altruism to make effective and smart use of your money, but maybe it's relevant for you, and it'll help encourage people to make altruism integrated into their lives such that they avoid the minimum-expectation-achieved syndrome. There is a certain responsibility that, in my opinion, should be placed on individuals to make good choices and be conscientious of the consequences of their actions. They could make bad decisions, but a lot of people aren't even making the first step by considering the question. Re: ALS ice ice water bucket holes Nobody's really talked about the other impact that ice water was supposed to have, which is to shock/paralyze the nervous system in a way that comes however close to lack of motor function or whatever other sensations/lack thereof that's different for most people. But anyway. Sure there's money being donated out of people's pockets, but what good that does ought to be evaluated on where that money would otherwise be spent, I think. Would and could. Does anybody know where that money is going, ultimately? Not 100% of that money is going towards research. That's all I can post now. Maybe more when I get home. Also, Moderators, not Dictators! etc. etc. More discussion about ice water and why we actually mean drinkable water when we say water.