Remember a severe deficit of ads even just a few years ago as compared to now? This was the only gaming site I used to go to just because I trusted it more because of the lack of ads. I just don't trust sites that go to such extremes of advertising (as most other game sites do, and now GR evidently) especially to the point that my computer is wheezing every time I try to look at the front page. Also when crave is basically just calling the shots, its disappointing for being from a website I thought was proud of its independence. Someone also posted a comparison of this layout to the ign layout, which I thought was very apt.