It isn't hard to do if you start saving two years in advance for it, no. But for the average joe, or even a moderate PC gamer, we don't think about saving up for a PC upgrade a year in advance. We start thinking about it when our computer starts running like a gimp. Call it bad planning on our part, but when it comes down to it, upgrading right when we may need to isn't always an option . I could go out and buy a 4850 right now if I wanted to, but unfortunately I have to chose between that and saving money. For now. I will get a 4850 soon. I may just wait for DX11 cards.