http://www.joystiq.com/2007/03/21/sxsw- ... ing-games/ According to the article, 42% of all online gamers are women. But that also consists of casual games. When it comes to online console games, the percentage of male gamers is a staggering 98% (North America and Europe) And it seems that the console that's attracted the most female attention is the Wii http://geeksugar.com/184129 So now marketing is going to be used to incorporate female gamers. Nintendo hopes to attract most of the female gamers with it's console, which it is already doing with it's unique gameplay and easy controls. The percentage of femal gamers in Japan is quite high, an estimated 46% of gamers in Japan are girls. This is mostly due to the fact that video games are a Japanese invention, but North American and Europe companies for Nintendo, Sony and Microsoft are all trying to open the gaming world to women.