I doubt these words will matter much in the small time-frame after the ending of the glitz and glamour the Spike VGA awards provides. The saccharine sweet ceremony is the triumph of what the gaming colossus has become; the vindication of being mainstream by making things mainstream, no matter how much it pains the critics and placates the uninformed. Hey, maybe this is a mark of true maturity for the burgeoning industry we call our own. After all, the string of unenthusiastic celebrities, high profile game previews and non-surprising award recognition is the norm, the expected results from an expected ceremony. The rise of the gaming giant can finally be marked as complete through the mundane process we come to expect. But not to me. I reject this notion that the industry truly has achieved itâ€™s apex of growth through climbing the corporate ladder. Like a shifty-eyed dealer looking to peddle the next fix to a sedated junkie, the VGAâ€™s have a proverbial hold over their clientele, innocent to the truth of the addiction that holds them. It is a control that is not easily broken, a control that siphons the fortitude of even the most cynical of critics, a control dictated by the pushers to conceal the underlying truths beneath it. We see the signs of it. In fact itâ€™s almost transparent to the point of being in your face. Flavorful morsels to entice the senses, formulated into flashy trailers of things to come, to savor down the line. The manufactured anticipation offers little in the form of substance, but plenty of undutiful style. The epitome of a two hour commercial to consume as a reward for the empty spectacle in-between, the proverbial high the pushers hope you get. It is kind of an odd phenomenon if you sit back and think it over. How does a million-dollar event constantly generate the revenue needed? While there is no true statistic to really sit back and analyze this, in the end that is irrelevant to the point. Like any good dealer, the supply is kept limited and the demand high to push the merchandise. Quality is not the name of the game, if it was the honest folk toiling over the IAAs or the IGFs would be more than an open secret to the addicted. No, the point and purpose is the lifeblood of any business, bribes and all. So pushers will continue to control through the sins of avarice and gluttony. Our true feelings sedated by that natural high, if only for a moment, give us a swill of hope how fleeting it may be. It is only afterwards, when we become deflated from our moment of bliss we realize the truth, but canâ€™t help in craving more of it afterwards. It is almost a crime, really, to be apathetic towards such an event on a daily basis. But I guess people just canâ€™t wait to get their fix sometimes.