I was talking to a friend about this the other day and can I just tell you what a stupid idea this is? I understand where they are coming from, but really? Ted_Wolff recently wrote a wonderful post about developers locking us out of content by not letting us view movies until we got to that point and so forth, but this is completely locking a person out of content if they choose to trade or buy used. I know that EA's stock is dropping, but this is a questionable move. More later...talk amongst yourselves.