"EA is oddly blunt when describing why this system has been put into place. "When we see how many people are playing all of our games online, consumers are telling us that competition is endemic to sports in a way that most people don’t get just by playing a game alone on their couch," Andrew Wilson, Senior Vice President of World Wide Development at EA Sports wrote on the FAQ. "As a result, we’ve made a significant investment to offer the most immersive online experience available. We want to reserve EA SPORTS online services for people who pay EA to access them." If you're not buying the game new, you're not paying EA, so you need to cough up some cash to play online."
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I don't get it. If EA has any kind of cost for providing the online gameplay, its built into the original 60 dollar retail cost of the game. If it cost them money to continue to provide the online gameplay after that (server maintenance or what have you), they would have a monthly fee for everyone, not just used game buyers. But they don't...they obviously aren't losing money from used-purchase gamers playing online because there is absolutely nothing different from them playing online compared to the online-gamers who bought it new. It's all just a way to push the what-are-you-willing-to-pay-for limit.
It is frustrating because they are right about one thing, certain sports gamers only play for the online gaming. I play FIFA online religiously, and while this won't affect me there because I usually buy each version new, there are plenty of old sports games I have bought used for 10 dollars at gamestop (hockey, college basketball etc) just to play that sport...but I do use the online. However, there is no way I would pay an extra ten dollars for that.
Hopefully this REALLY hurts the used game sales at gamestop to the point that they hop off board, thereby prompting EA to re-think their fee....but I doubt it.