Because it's a conflict of interests for a review site, reviewers should stay detached and unbiased, sponsoring a game interferes with that (just my opinion of course).
This site isnt that big. Reviews from places like GameInformer and GamePro are more read. Thats why on commercial ads and that back of the package, you can recognize these names. Honestly, I dont agree with most of the reviews from this site. IMO of course.
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