Augie along time ago made a topic highlighting how in-game advertising was much more of a reality than a liberal gamers nightmare. Yesterday as I was playing the multi platform game Enter the Matrix before I deleted its hulking mass from my hard drive, I was shocked and ashamed to discover three adverts in one room. One was for a samsung phone, used by the lead characters, another for a Nvidia graphics card and the last for a Pentium IV processor chip. I was especially peturbed as - as my mobile phone is very out dated - I found myself thinking "hey, I need a new phone". So whats your opinion on this? Is it ok that the medium of video games is becoming laden with advertisments? Is it a terrible invasion of entertainment we're often transfixed upon for hours, or is it immersive and beneficial to games like spider man, or tony hawks?