Demosthenes said:
HOWEVER, to say it isn't bankable is being a bit naive.
Or, its being more rational understanding the American mindset. As I said, the reason Americans enjoy football, baseball, basketball, Nascar, etc. is because those players have a physical skill. Watching a man catch a football, jump over a defensive player, and run 40 yards is impressive; watching a man hit a ball over 350 yards is impressive; watching a player run past 3 others and make a dunk over a 4th is impressive; etc.
Watching a person sit in front of a computer or have a controller is their hands is not in American eyes.
As well, sports players are generally physically fit individuals. Most gamers are not. Most men would rather strive to look like
than anyone in this picture
Demosthenes said:
It's the ultimate sport, because everyone and anyone can compete, so therefore it's marketable to everyone.
Everyone? Now who is being naive? Last time I checked not everyone in the world had an XBox 360 or a PS3, let alone the Wii - the console designed for non-gamers.
Gaming is not the ultimate sport; it is a hobby. Like many hobbies people can get competitive with it, even successful. Like many hobbies, there are meet ups, conventions, and markets for them. But they are niche markets, not global. Everyone and anyone can play Ultimate Frisbee or tetherball. These are not the ultimate sport, these are not marketable to everyone.
For that matter, no sport is marketable to everyone, not even futbol (soccer).