Is this the end of the E3 Booth Babe? NOOOOOOOOOOOOOOOOOOO!

[Chris_s]

Say it isn't so! :cry:

ESA to fine exhibitors for using booth babes at E3

Exhibitors who break the rules face $5000 penalty

The Entertainment Software Association has announced that exhibitors attending this year's E3 will face a hefty fine if they attempt to promote their products using scantily clad women.

The news emerged after the IGDA published an excerpt from the E3 handbook on its website which read: "Material, including live models, conduct that is sexually explicit and/or sexually provocative, including but not limited to nudity, partial nudity and bathing suit bottoms, are prohibited on the Show floor, all common areas, and at any access points to the Show. ESA, in its sole discretion, will determine whether material is acceptable."

This is nothing new, since for many years the ESA has issued instructions along these lines. However, most exhibitors have simply ignored them in the past - hence the appearance of more and more booth babes with each E3.

But now the ESA has stated that the rules will be enforced for E3 2006, and that those who ignore them will be penalised. The handbook continues: "The Board has adopted an amendment to the current Character of Exhibit/Attire Policy enforcement. Exhibitors will receive ONE verbal warning when a violation of the policy is encountered. Should another violation occur, the ESA will impose a $5000 penalty, payable immediately on-site and require that models comply with the dress code before returning to the floor."

Show director Mary Dolaher confirmed the amendment to US website Gamecloud, stating: "What's new in 2006 is an update of the enforcement policies, which simply allow show management to better enforce the long-standing dress code. E3Expo is first and foremost a business show, and policies such as this one help create an environment not only "where business gets fun", but where business gets done."

"The vast majority of other major tradeshows have the same or similar policies," Dolaher added.

Whether the ESA will enforce the new rules remains to be seen - each year the association pledges to ensure that no under 18s are allowed to attend E3, in accordance with show policy, and yet many younger gamers find a way in.

http://www.gamesindustry.biz/content_page.php?aid=14230

 

[Obeta]

5000 dollars isnt really that much to a multi million dollar company, I dont think that would stop the babes for the moment, If the rules are no under 18's then they should be allowed anyway.

 

[Chris_s]

$5,000 dollars is a lot when it's a fine at a trade show, even if they have the money to pay for it.

 

[Flaming_Tiki_God]

I've never liked booth babes.

 

[Chris_s]

^ ^ This ruling also applies to the Booth Bois

 

[Flaming_Tiki_God]

^ ^ This ruling also applies to the Booth Bois

Damn.

 

[Rekkie7]

Good ridence. They are nice eye candy for when your standing in a que for something but unless they are actually interested in gaming they serve no propose of being there.

Theres so much to look at in e3 I didn't even bother to stop and hit on em like so many others I say there.

 

[Grey]

If Konami still have the K-Dance Girls they could still pull it off, the wore outfits that you would just barely class as skimpy and the dance was far from anything seductive, they were just there to be cute. Wich is just a low key booth babe basicaly. :|

 

[Simsy]

How DARE they impose their SACRILIGIOUS views of DECENCY on an INDUSTRY EVENT!!!?!

 

[Mortel3]

^ ^ This ruling also applies to the Booth Bois

Damn.

Lawl. Very well played both of you

Tiki, do I still have those cool points? caus I can deal with it now, really :lol:

 

[Flaming_Tiki_God]

Sure, I'll even give you one more.
+1 cool point to Mortel3