I guess I'm getting too old and pass on the pretense. If I want to see a girl with big fake titties who is just there for the money, I'll go watch some porn, not ogle a game magazine or some chick at a booth.
There are some pretty desperate guys out there though. When I used to ride the metra, they'd set up some beer stands to sell beer to people on the commute home and would staff them with some pretty attractive women. There would always be some creepy dudes hanging around tryin to chat them up and the girls would be polite and humor them. I'd play along and flirt with the girls but after I got my beer I had a train to catch.
Point is, sex does sell Lien, because without that cover, no one would give a shit about the magazine, nobody would be talking about it. It's what gets your product noticed in the first place. And just about everything advertised does so with an attractive person behind it. That is done for a reason.
Now, the thing is, you can't take the phrase "sex sells" as a direct literal meaning. Most people realize that boobs alone don't directly equate to sales, but it is simply the easiest way to get eyeballs on your product. If that magazine just had a small pic of the girls head next to a controller, it would not get much attention. That pic they went with? Seems to be getting a hell of a lot of attention. So if "sex sells" isn't accurate enough for you, go with "sexy people get what you are trying to sell noticed a lot quicker."
Let me give you just a quick example of how "sex sells" is not just about overt tits in your face advertising and a lot of times is much more subtle but done for the same reason.
There is a fast food chain called Wendy's. Just about every commercial they did that I can remember was done by the owner Dave Thomas. He passed away and his daughter took over and started doing the commercials. She looks like this:
Then out of nowhere, they started doing commercials with another redhead that took her place. She looks like this:
Why do you think they did that?
As for the magazine,we know why the girls are there, the girls know why they are there. It doesn't make em less of a person, they are just tryin to get paid like everyone else. You can call it sexist or empowering or whatever you want depending on what side you fall on, but bottom line is no one is forcing the girls to do it, no one is forcing guys to buy it, etc...etc...