Ask yourself : You are releasing a brand new FPS, military style. You need to sell copies. You want to build hype. You want to get a fanbase rabid, ready to rip all these copies of the shelf, at full price, to try your game. What is the first tag line you'd attach to it nowadays? How about Call Of Duty killer. It seems every year now, there is a new game on the market, promising just such bravado. But really, is that necessary? What happened to the days past, when rather than trying to out do another game, you admired it for what it achieved, take elements from it that worked, and stamp your own identity? What happened to playing multiplayer for fun, rather than just trying to out do some asshat's score? I could list examples for hours, as well as pose questions, but nobody is interested in big blocks of text not printed on paper (nobody is really interested in that anymore either...). But I'm not going to. So I'll pose a simple question, and ask that people expand on their answers below. Are we, as gamers, responsible for creating the highly competitive unfriendly atmosphere? Are the developers responsible, for greed and top-dog desire? Or am I just an idiot, and this is how the industry has always been? What do you think, where would you rather it go? EDIT: I had a third option on the poll, but it didn't seem to go through. The third option is basically a cop out anyways.