this brought a smile to my face. How can soccer announce it is gay? Wouldn't FIFA be announcing that?
FIFA was probably too embarrassed. As you can see by the Gaydar color scale, a lot of it has to do with denial. I'm guessing soccer was somewhere in the yellow.
Bonus Onion/World Cup content:http://www.theonion.com/articles/south-african-vuvuzela-philharmonic-angered-by-soc,17625/