Google originally started out as a search engine, but it expanded to provide various webservices that the avearge user uses everyday, such as gmail, google maps, and google documents. From my understanding, the general public thinks google is a company just dedicated to making a good web experience for the end user. Since they don't charge anyone to use their services, this does seem to be true, but google is still a company that earns money; rather well, I might add. So how does google earn their money? Just like any other free service, ads. They just don't earn money for ads in the traditional sense. Businesses bid on ad spots, and pays up each time someone clicks on their ad. I don't really feel like explaining it so if you want more details you can watch the videos on google. The system seems like it is aimed to benefit the user, but it is a pretty effective way to ensure that someone clicks on an ad and the business pays for it. It is even moreso now since google has such an extensive index of the internet. It wouldn't surprise me if Google's creator had this revenue plan in mind when he was developing the searching algorithm. So... what am I getting at here? Well, like I said earlier google has recently moved onto apps. It looks like Google's goal is to have the world move towards something called cloud computing, meaning all data is housed on the cloud that is the internet. A video of your child's first birthday may be on a server in lezpig, germany, while your photos of your last vacation is on a server located in des moines, iowa. The end user will just need to have a tiny net device that allows them to stay connected to the internet at all times in order to do anything. With services like onlive, you don't even need to have a computer to play video games. You could do all of your computing from a tablet PC. Complete cloud computing is ideal for google because they would basically be able to index the world and generate a crazy amount of money from it. The apps they create for free forces companies to move in this direction. The fact that they charge the end user nothing keeps and their everyday workers are algorithms, any type of conflict is kept to a minimum. They could go evil and charge people for access to the data on the cloud, but that would spell their end quickly. Google has made smart moves over the years, I don't see them dong anything that stupid in the future. I see your game, Google and it is a fine one. I, for one, don't want to make a move towards cloud computing. I am the type of guy who would create his own web server just because I would rather do everything for myself. There is also the fact that a world engulfed in a cloud would be a hacker's paradise. Thoughts, comments, world ending conspiracy theories? How would you like a world where all your data is on the internet?